In todays world, marketing evolves on daily basis and hiring a marketing agency may cut the research and chasing the trends time for a business owner. Small businesses that can’t afford an agency ofcourse can try and do it them selves by focusing on a single type of advertising, or marketing, at a time. With the Internet becoming more and more the most popular for marketing, there are still some non-Internet types of advertising a business can take on without an agency.
Things like Newspaper ads can be tackled on your own as well as Magazine ads. You would probably still need to hire a graphhic designer to get your ads designed. Then it’s just a matter of submitting them to the newspaper or magazine editors.
Some direct mail campaigns don’t require much now-a-days either, a simple visit to one of the online printer websites and a mail campaign can be started with a click of a mouse.
Designing a website can be costly unless you know somebody that knows somebody that can do it for cheap. In this case you have to remember that the rule still applies in this case, “you get what you pay for”.
Having the buying power of an agency behind you can cut the costs down very sugnificantly though. Buying some on-air time at a TV or a radio station is almost impossible without an agency. Most of the time all the premium time slots are already paid for by the agencies and there is not much left over for the go-it-alone guys. Same goes with the billboards, you pretty much have to have an agent behind you to get in on that type of advertising.
Getting a nice website designed can be included into the overall budget that your company can then make monthly payments for. It is just so much more benefitial to go with an agency, there is almost no camparison.
Even though some advertising agencies can be expensive, you can usually work with them to come up a doable budget that both can work with. There are always ways to make a deal with them and this will pay off in the long run.